Single Unit
Multi-Unit
Area Developer
Cost Information
The Franchise Process

Our ideal franchise candidate is a person with:

*

A strong motivation and drive to achieve success and to serve their community.

*

Confidence and enthusiasm for their product,

*

The desire and ability to learn and is able to motivate and train others.

*

The understanding  of the critical importance of customer service.

*

A minimum net worth of $250,000

*

Minimum liquidity of $150,000

To find out more and to see if you qualify click here to complete an Preliminary Application

We have Single Unit, Multi Unit and Area Developer opportunities available.

Single Unit Franchise:

For those who want to share the dream and operate a single location. The Initial Fees for a single unit are a $10,000 Territory Reservation Fee + $15,000 Franchise Fee totaling $25,000. In addition to Initial Fees franchisees pay ongoing fees as described in Cost Information

Multi Unit Franchise:

As a Multi Unit Franchisee you license the rights to open a pre-determined number of franchise locations within a specific area and time frame. Initial Fees for a Multi Unit franchise

are a $10,000 Territory Reservation Fee per location + $15,000 Franchise Fee for your first location.

For example, Initial Fees for a 3 location territory would be:

$10,000 Territory Reservation Fee per location

$30,000

First Location Franchise Fee

$15,000

Total Initial Franchise Fees

$45,000

The $15,000 franchise fee for subsequent locations is payable when you sign the lease for

each location.

Area Developer Agent:

As an Area Developer Agent you license the rights to develop a large geographic area.

If you qualify to serve as an Area Developer, you will sign our Development Agent Agreement and pay us Development Agent fee.  You must own and operate at least one “WHATA LOTTA Pizza Restaurant” which will be located within the Development Area. You will be required to offer and sell franchises and service those franchisees located in your Development Area.  The Area Developer will pay the normal initial franchise fee for that WHATA LOTTA Pizza Restaurant and sign a Franchise Agreement.  This initial franchise fee will be in addition to the Area Developer fee.

As an Area Developer you have the following responsibilities:  (i) screen and qualify prospective franchisees and advertise locally for new franchisees; (ii) provide initial and ongoing training, re-training and support for the franchisees located within the Development Area; and (iii) assist the franchisor in monitoring the progress and performance of each franchisee operating within your Development Area.

You receive a percentage of the Initial Fees paid by each franchisee located within the Development Area and will receive a percentage of the royalty paid to us by each franchisee located within the your Development Area.

While Multi-unit QSR management experience is preferred, to qualify as an Area Developer you must demonstrate that you have the financial ability to develop your area, demonstrate the skills or have a successful background in business, sales and management.

Estimated Amount or

Estimated

Expenditures

Low

High

Initial Franchise Fee

$15,000

Site Reservation Fee

$10,000

Leasehold Improvements

$15,000

$35,000

Furniture, Fixtures and Equipment

$40,000

$75,000

First Month’s Rent

$2,500

 $7,500

Opening Inventory and Supplies

$1,500

$2,500

Signage

$1,000

$3,000

Training Expenses

$1,500

$2,000

Blue Prints, Plans, Permits

$500

$1,500

Security Deposits (including lease deposit, utilities, licenses, etc.)

$2,500

$5,000

Insurance (monthly)

$500

$2,000

Grand Opening Advertising and Promotions

$1,500

$5,000

Miscellaneous Opening Costs

$5,000

$10,000

Additional Funds – 3 months

$10,000

$35,000

TOTAL ESTIMATED INITIAL INVESTMENT

$106,500

$208,500

ONGOING FEES

Royalty: 5% of Gross Revenue (total sales less sales tax)

Creative Fund: 1.5% of Gross Revenue. Used for creative costs of promotional materials and system wide advertising and promotion.

Local Marketing Concept: 2% of Gross Revenue. Used for advertising and promotion in your local marketing area.

To find out more and to see if you qualify click here to complete an Preliminary Application

Our franchise team will guide you through the following process. The timeline will vary

depending upon your availability and diligence. We will always strive to develop a

customized plan to fit your situation. The following is an overview of the process.

Milestones

Description

Timeline

Pre-Qualification

Initial  application and follow-up conversation.

1 week

Verification Process

Verify finances and funding.

1 week

Interview Process

Meet with franchise team member, tour a location

1 day

and receive regulatory documents.

Due Diligence

Perform your due diligence during regulatory

2 weeks

waiting period, receive preliminary approval.

L.O.I.

Meet franchise team member and submit your

1 Day

Letter of Intent.

Applicant Profile

Complete online Applicant Profile Questionnaire.

45 min.

Final Approval

Receive final approval of your application.

1 week

Join the WHATA LOTTA Pizza

Meet franchise team member, complete

2 hours

Family

franchise documents and buy your franchise.

In-store training

Within 2 weeks of joining WHATA LOTTA Pizza.

2 weeks

Site location & build-out

Site, location, lease negotiation, permits, construction.

Varies

Grand Opening Team

Our Grand Opening Team arrives 3 days before your opening date and remains for 1 week to assist with opening, train your employees and provide refresher training for you.

To find out more and to see if you qualify click here to complete an Preliminary Application