What Alotta Pizza is a True American-Dream Story

Wayne La Vigne, WHATA LOTTA Pizza’s founder and Chairman, began working in restaurants as a young boy. His favorite food was pizza and he had always dreamed of owning his own pizzeria.

During the summer of 1989, Wayne La Vigne and his wife Bonnie decided to sell everything they owned, cash in their insurance and max out their credit cards. They drove their ’66 Chevy Step van for 3 weeks, with their 2 young sons Michael and Brian, from Michigan to Orange County, California to open a pizzeria.

The La Vigne family opened their first store in September 1989 to pursue their goal of offering the best pizzas at the lowest price possible regardless of what the competition was doing. During the next two years they began opening additional stores in Orange County.

The family held concept has successfully expanded to its current level today. Even with fluctuations in the economy, WHATA LOTTA Pizza not only prevailed, but has experienced record sales despite increased competition.

The WHATA LOTTA Pizza slogan “BETTER TASTE… BETTER PRICE” is becoming increasingly recognized and appreciated by long standing and new customers alike.

Our first franchisee has enjoyed continuous growth in sales and profitability since opening in 2000.

Wayne, his wife Bonnie and family followed their dream. Wayne said “We made the decision to share

that dream with others by offering franchising opportunities to individuals who share our passion.”

To find out more and to see if you qualify click here to complete an Preliminary Application

Superior Product:
We use the finest ingredients for a better tasting product, validated by our long-standing loyal customers and by customer response in new markets.

Consistency:
Our processes ensure we make the same pizza every time in every location.

Efficiency:
Our efficiency-based operations enable us to maintain competitive pricing while adhering to our quality standards.

Price:
Our pricing is competitive in the “economy market” while providing a superior
product.

Low Cost To Franchise:
Our franchise fee and cost of opening are competitive.

Experience:
We have more than 17 years of successful growth and operationing our retail locations. We have assembled a team of experienced providers and consultants in every key area to facilitate growth of our franchise business.

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